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Rye Atelier
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About
Contact
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This is the kind of basket you carry home thinking about dinner.
Fresh ingredients, simple choices, and a sense of connection to where your food comes from.

That feeling was the heart of the Heritage Farmers Market brand.
A look into the Qalm Shopify homepage.

Every section was designed to support the brand’s calm, sensory experience from the layout to the flow.
Pretty branding isn’t the problem.
Stopping there is.

When a brand is built only on aesthetics, it eventually runs out of direction.
Clarity is what gives design longevity. That's why I introduced strategy sessions to my identity packages.

If
Before the ritual begins, there’s the bottle.
A first impression designed to feel at ease.

Qalm, in its most essential form.
However your joy shows up today, let it be enough.

Wishing you a peaceful Christmas.
A logo designed to sit softly in space, confident without needing attention.

Architecture in its simplest form.
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