HERITAGE FARMERS MARKET
·Re-brand
·Print & Marketing Collateral
·Squarespace Website
industry: Food, Agriculture & Community
the storyHeritage Farmers Market is a Southern California business bringing local farmers, artisans, and communities together through a collection of vibrant neighborhood markets.
Founded on a desire to make fresh, locally grown food more accessible, Heritage has grown into a familiar gathering place where shopping is as much about connection and discovery as it is about what goes into your basket.
With an established community and a growing presence, the challenge was to create greater clarity across the brand. The identity and website needed to better reflect the welcoming atmosphere of the markets, bringing the experience people loved in person into every interaction with the business.
The Creative DirectionInspired by Heritage's agricultural roots and relaxed California lifestyle, the creative direction, Handcrafted Harvest, brings a contemporary perspective to a familiar farmers market experience.
At the heart of the identity is a delicate illustration of rocket leaves, enclosed within a vintage-inspired oval emblem. Paired with clean, understated typography, the design balances a sense of heritage with a more modern expression.
Deep olive greens, warm amber tones, and soft neutrals bring warmth to the identity, while natural textures and botanical illustrations add character without overwhelming the design.
The result is a visual language that feels connected to the land and the community Heritage serves.
The Brand ExperienceWith multiple market locations and a calendar of community events, Heritage needed an identity that could work across a variety of everyday applications.
From market signage and promotional materials to branded merchandise, the visual system was developed to create a recognizable presence wherever people encounter Heritage.
Flexible logo variations, supporting illustrations, and a consistent visual language allow the brand to adapt to different formats while maintaining its character.
The digital experienceThe website was designed to bridge the gap between Heritage's physical markets and its digital presence.
A clean, welcoming layout introduces visitors to the brand while making it easier to explore individual market locations, find practical information, and learn how to become a vendor.
Photography and the wider visual identity bring a sense of the market experience to the screen, creating an online home that reflects the community-focused business behind it.
Explore the Homepage
Have a brand in mind?Whether you’re starting something new or rethinking what already exists, I’d love to hear what you’re working on.