01/Selected WorkQALM
PROJECT Scope✴ Brand Design
✴ Packaging Design
✴ Shopify Website
introductionA fresh perspective on everyday wellness.
Qalm is a California-inspired CBD wellness concept created around a simple idea: finding moments of calm in the everyday.
With a collection of oils, soft chews, and body care essentials, the brand brings a considered approach to wellness, where natural ingredients meet modern routines.
The vision was to create something that felt grounded in nature without following the familiar look of botanical wellness brands. An identity with enough character to stand apart, and enough flexibility to feel at home across an entire product collection.
Industry: Wellness & Lifestyle
THE CREATIVE DIRECTIONRooted in nature. Made for everyday life.
At the heart of Qalm is a distinctive serif wordmark, paired with clean, understated typography and a delicate botanical symbol.
The contrast between expressive letterforms and minimal supporting details gives the identity its character. A palette of deep greens, muted earth tones, and cool neutrals brings a natural richness to the brand without overwhelming its simplicity.
Every element was considered to create an identity that feels confident, recognizable, and distinctly Qalm.
The PackagingSimple by design. Distinctive by nature.
The packaging takes a deliberately restrained approach, allowing typography, color, and material to do the talking.
The vertically placed Qalm wordmark creates a recognizable signature across the collection, while carefully positioned product details and generous negative space give each design room to breathe.
Amber glass connects the oils, soft chews, and body care products, creating consistency across different formats. For the outer packaging, individual colorways introduce subtle distinction between formulas while maintaining the same visual structure.
The result is a collection that feels connected without looking repetitive.
The art directionBringing the natural world a little closer.
While the packaging is minimal, Qalm's photography introduces a richer, more atmospheric side to the brand.
Moss-covered stones, dense greenery, soft forest light, and natural textures create a setting that feels immersive and grounded. The contrast between the clean packaging and the organic surroundings brings depth to the visual identity.
Together, these elements create a recognizable brand world that extends beyond the products themselves.
THE DIGITAL EXPERIENCEFrom the shelf to the screen.
The Shopify website brings Qalm's visual identity into an online shopping experience designed to feel just as considered as the packaging.
Editorial product imagery, clean typography, and a straightforward layout allow the collection to take center stage. Each product family has room to express its own character, while the overall experience remains consistent with the brand.
From the homepage to the individual product pages, the design creates a natural connection between the physical products and the digital storefront.
Explore the Website
YOUR BRAND HAS A STORY WORTH TELLING.
Whether you're building something new or ready to take your existing brand further, let's create an identity that feels distinctly yours.