STONEHOUSE
·Semi-Custom Brand Identity
industry: INTERIOR DESIGN
The ConceptStonehouse is a semi-custom brand identity created for interior designers with an appreciation for natural materials, architectural details, and considered living.
Inspired by the relationship between nature and the built environment, the identity brings a sense of warmth and character to a more restrained approach to interior design.
The vision was to create a visual identity that felt as thoughtfully composed as the spaces it represents, with an emphasis on material, form, and the beauty found in the smallest details.
The Creative DirectionThe identity brings together clean, architectural typography and softer botanical details, creating a balance between structure and organic form.
A distinctive uppercase wordmark establishes a strong foundation, while the illustrated floral emblem introduces a more expressive element. Deep forest greens, soft neutrals, and earthy tones reflect the natural materials that inspire the brand.
The visual direction extends into textured surfaces, from stone and plaster to linen and aged brass, giving the identity a tactile quality that feels closely connected to the world of interiors.
The Identity in PracticeStonehouse's visual identity was imagined across a collection of applications that reflect the materials and details found in thoughtfully designed spaces.
From embossed stationery and botanical patterns to embroidered textiles and brass finishes, each application explores how the identity can take on a different character while remaining recognizable.
Together, these elements create a visual language that feels equally at home in print, on fabric, and within the spaces themselves.
Make Stonehouse your own.Drawn to this aesthetic? Stonehouse is part of Rye Atelier's semi-custom brand collection, offering a considered starting point for a visual identity that feels like your own.